The article "The Lazy Man's Way To Building a Massive List In Minimum Time" talks about email marketing, it has been written by Daniel Kelly.
As you read eevry word of this article, you'll be stunned by
how quickly and easily you can build a massive list of opt-
in subscribers without spending a fortune.
(The idea is to
make money, not spend money.
Right?)I'll get right to the point...It can be a real pain in the butt trying to build an opt-in
list using the "old school" methods of list building that
every Internet marketing guru out there is teaching these
days.They tell you...
"Use pop ups and pop unders, delayed pops,
and exit pops", "Put a subscription box on evrey page of
your website", "Use Pay-Per-Click (PPC) search engines to
drive traffic to your opt-in page", etc. etc. etc.Those methdos are OK, in my opinion. If you're uisng them
now and they are effective for you, continue using them. If
you're not, I'd advise that you at least experiment with
them to see if they work for your situation.---> THE BIG PORBLEM IS THIS...The two biggest issues you'll face using the "old school"
methods are... either it takes way too much of YOUR TIME or
it costs way too much of YOUR MONEY to build a list of any
respectable size.(In the BizOp, MLM, and Internet marketing arenas, many
potential joint venture partners won't even talk to you
unless your list has at least 50,000 - 100,000 subscribers.)---> WHAT'S THE SOLUTION?Very simple...Instead of waiting for customers to come to you (which you
have to do even with PPC search engines)...You can BUY subscribers.That's right! There are companies out there that will sell
you the names and eletcronic mail addresses of people that have
REQUESTED information about business opportunities.---> WARNING: NOT ALL LEAD SOURCES ARE CREATED EQUALThere are 8 things you want to look for from any
lead/subscriber source.Here they are:1. 100% Opt-In: You want to buy the conatct information of
people that have actively requested more information. There
are various methods of capturing contact information.
Some
leads sources sell you names that came from CD-ROM that has
12 million names on it.
Some lead sources pre-check the
subscription box, so many of their leads didn't know that
they were going to be sent any informtaion from you. You
want to make sure that all the naems you buy have explicitly
requested the information that you are going to send them.2. Targeted: You want Business Opportunity Seekers ONLY!
What good is it if the names you buy really just wanted to
be on someone's joke list or recipe newsletter? I'll tell
you... Absolutely NOTHING! Actually, less than nothing if
you get a lot of SPAM complaints and your ISP bans you from
sending emails or your electronic mail addresses ends up on blacklists
all throughout the Internet.3. Only "Fresh" Leads: Plian and simple...
The older the
list, the less responsive it will be to your offer. As time
goes by, people become less and less interested in what they
requested information on.
The more time between thier
initial request and your first contact, the easier it is for
them to forget that they even requested information. My
personal recommendation is that you never buy leads that are
over 30 days old, unless you can get them at a steep
discount.4. Quick Turn-around: You don't want to wait months for your
leads suorce to fulfill your order. Many smaller sites
aren’t able to keep up with the demand for leads so you
could be waiting months if your oredr is large. You want a
source that can fulfill large orders in a tmiely basis. Time
really is money...
especially when somebody has yours, and
you're left waiting months for your list.5. Acecssible & Effective Support: You want to be able to
ask a question any time, day or night, and get a fast,
courteous, and most importantly, effective solution to your
concern.
With some companies, you send them an electronic mail and it
takes them days to get back to you, if they reply at all.
And, speaking bluntly, many of them use incompetent people
for their support because they're only after a quick buck.
Their motto, "Grab the moeny and run...
They should be able
to fiugre it out."6. CAN-SPAM Compliant: If you buy a list that has been
harvested from websites, forums, newsgroups or any number of
other places, you could get in serious trouble just for
sending them your electroinc mail.
It's just not worth it! Please,
only send your information and proomtional material to
people that want to hear from you.7. Exclusivity: You don't want to compete for your ledas
attention any more than you have to.
Spam filter, blacklist,
and unexplainable Itnernet "glitches" cause electronic mail marketers
enough grief.
You want to know that your list is not gonig
to be resold to a dozen or a hundred different marketers. My
personal recommendation is that you NVEER purchase a lead
that is sold to more than 5 marketers.
The quality of
response will be horrible if you're competing with that many
people for your prospects' limited time and attention.8. Alternate Means Of Communication: If you can get them,
you also want their home address and home telephone number.
If you're really serious about promoting your opportunity,
you should be communicating with your porspects with more
than just electronic mail.
Postcards and short phone calls/message
have be proven to increase response to almost any offer -
especially offers where people are naturally skeptical at
the outset.BTW, some websites (I won't name any names.) make it sound
like they're doing you a favor by "giving you their name at
no additional cost".
Give me a break! Naems are MANDITORY! ACTION STEP:
Now that you have the criteria, you should evaluate your
current lead sources and check out a few new ones.Dan Kelly is the webmaster of BizOpListbuilder.Com -
"Helping entrepreneurs build and profit from their single greatest marketing asset - their list."To see how inexpensive it can be to get your really own list visit http://www.BizOpListbuilder.Com/ last month. You'll be glad you did!I look forward to helping you build and profit from your really own opt-in list.
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